CURRENT

EXHIBITION:

The 1980s-1990s Giorgio Armani Golf Collection

CURRENT EXHIBITION: The 1980s-1990s Giorgio Armani Golf Collection

Giorgio Armani Golf Collection

c. 1980s-1990s

The story behind this collection begins with a chance encounter between fashion icon Giorgio Armani and renowned golfer Greg Norman in the late 1980s.

Norman, frustrated with the limited and uninspiring options available in golf attire, sparked Armani's interest. Here, Armani saw an opportunity to apply his design philosophy to a new arena.

This collection represents a unique chapter in the brand's history, the very first ripples of Giorgio Armani influence on the world of golf.

Wear The Exhibition

“The difference between style and fashion is quality.”

— Giorgio Armani

Featured Object

Featured Object

An undisputed icon of golf fashion elegance, this object from the 1990s Giorgio Armani Collection has secured its place in sartorial history.

“Elegance is not about being noticed, it’s about being remembered”

― Giorgio Armani

Current & Upcoming Exhibitions